As awards season builds toward the 98th Academy Awards on 15 March, Ster-Kinekor is turning anticipation into a cinematic event. From 6 March, movie lovers can watch six Oscar Best Picture nominees on the big screen for just R99 per film — a price that includes not only the ticket, but a popcorn and drink combo. In a market where premium cinema experiences often come at a premium price, the value proposition is hard to ignore.
The selected nominees — Bugonia, F1, Hamnet, Marty Supreme, One Battle After Another and Sinners — will screen on a rotational basis at key Ster-Kinekor sites across Johannesburg, Tshwane, KwaZulu-Natal and the Western Cape, including Somerset Mall, Tygervalley and V&A Waterfront. The promotion continues the following week with four of the titles moving to IMAX screens nationwide, giving audiences the opportunity to experience large-format storytelling at the same R99 rate.
The timing is strategic. With Oscar frontrunners generating global conversation and social media predictions intensifying, the campaign taps directly into the “Oscar buzz” phenomenon. For audiences who may have missed these films during their initial runs — or who want to revisit them before the winners are announced — the offer creates both urgency and accessibility.
Beyond Best Picture, the six films collectively dominate the nominations list, with Sinners leading with a record-breaking 16 nominations, followed closely by One Battle After Another and Marty Supreme. The depth of recognition across acting, directing, screenplay and technical categories reinforces the calibre of storytelling on offer.
For Ster-Kinekor, the initiative underscores a broader positioning: cinema as a shared, immersive experience rather than a background pastime. In an era of streaming convenience, promotions like this remind audiences why certain films are crafted for the scale, sound and spectacle of the big screen.
As the countdown to Hollywood’s biggest night continues, South African audiences are being invited not just to watch the Oscars — but to participate in the conversation before the envelopes are opened.
Book your R99 tickets now on the new-look Ster-Kinekor website at www.sterkinekor.com or download the new-look SK App on your smartphone.
