Jetour South Africa has launched a nationwide retail activation inviting motorists to step into its popular Dashing SUV — and potentially drive one home. The new “Sit. Snap. Win.” campaign runs from April to June, offering three lucky participants the chance to win a Jetour Dashing, with one vehicle awarded each month.
The campaign is designed to encourage in-person dealership visits, with over 55 locations participating across the country. Entry is simple: visitors must sit in the Jetour Dashing, take a selfie behind the wheel, and scan an in-store QR code to complete their submission. Customers who purchase a Jetour vehicle during the campaign period receive an additional entry.
The Jetour Dashing has gained traction in South Africa’s competitive SUV segment, combining contemporary styling with advanced features. Highlights include split LED headlights, a coupe-inspired silhouette, dual 10.25-inch digital displays, voice command functionality, smartphone integration, and a 540-degree panoramic camera system. Powered by a 1.5-litre turbocharged engine, the model balances performance with everyday practicality.
Priced from R439,900 for the Momentum variant and R469,900 for the Deluxe, the Dashing is positioned as a value-driven offering. It is backed by a 10-year/1-million km engine warranty for the first owner, alongside a 5-year/150,000 km vehicle warranty and service plan.
According to Jetour South Africa leadership, the campaign aims to create a tangible connection between driver and vehicle, encouraging consumers to experience the product firsthand.
The initiative will be supported through a national marketing rollout, including radio, television, digital platforms, and influencer engagement. Participation is open to South African residents aged 18 and older with a valid driver’s licence.
